The Dutch call it "Karakter"

At Aditude Creative Agency, we build brands with character. And we've been doing this for five years now. So, we thought it was high time to build a brand of our own.

One of the first results following our 'I'M5'-ad campaign is a little book about big ideas, inspiration and insights on creating character. Branded character, that is. We created the whole book on the fly from idea to press in 48 hours. And we had great fun doing it.

The book is titled The Dutch call it "Karakter". Here is a first impression of the results.

Though the edition is limited, you can order a copy: info@aditude.nl.